Advertising opportunities...
We offer two sites you can advertise on, each with different audiences:
www.VisitOlney.com is a national and international showcase for the many unique shops, restaurants and cafes in Olney - with the aim of making Olney the tourist destination it should be! Reach new customers.
www.OlneyOnline.com is a tremendous local resource for the people who live and work in and around Olney, with all the information about the town at their fingertips. It lists businesses, shops and restaurants with information like opening hours, contacts etc. There is also general information like library opening hours or the latest news from the schools, churches, sports clubs & societies. Many listings are accompanied by photos.
BOTH sites have extensive days out suggestions and activities to try. What's more there is a calendar packed with events in Olney and those within easy driving distance.
BOTH have a search engine to quickly and easily find listings. All in all, plenty of reasons for people to click on the sites. More potential for advertising!
...where we do the marketing
Having a website, but not marketing it, is like have a shop with boarded up windows.
So we work hard to bring the websites - and the town - to the attention of as wide a market as possible.
Your part - helping us to help you
Our mission is to help the town thrive. But it's a massive task, and we need your help.
We need your information
The website has a comprehensive listing of all the businesses in Olney. We've researched hard to get all the details on the site, but obviously things keep changing, so we need you to tell us about them. If you move, change your opening hours, or are planning something exciting, let us know, and we'll help you tell the world.
...and your money
To be useful the site has to be comprehensive, so we're not charging for inclusion on the site.
But (there's always a 'but') all this does cost money, so we invite you to invest in the advertising opportunities on the site. We know times are tight, and budgets almost non-existent, so we've put together a set of options which will give you a great return on your investment. Remember, advertising online has been proven to be far more cost effective than print advertising, allowing you to reach a far wider and self-selecting audience than any local or national print campaign (and for a fraction of the cost).
1. Upgrade to a Premium Listing which gives you an 'online brochure'
The Premium Listing works like an online brochure. It gives you much more impact on the site - we place your listing higher on the page - so you get greater visibility.
When people then go to your page, they get to learn much more about you: rather than just the basic information, you can devise your own text, and spread it over two pages: so you can have an introduction page, and one for menus, special events, sale announcements, or whatever suits your business.
We also allow you to include more photos, so people can see your shop, or your products. And you get to choose what to show. On site examples include Aubergine Cookshop, Leo Antiques & Davis Optometrists.
| | Basic Listing | Premium Listing |
| Name and address | Yes | Yes |
| Introductory text | Yes | Yes |
| Appear in search results | Yes | Yes |
| Photographs | 1 | up to 9 |
| Additional promotional page | no | Yes |
| Higher position in listings | no | Yes |
| Higher position in search results | no | Yes |
| Priority updating | no | Yes |
| Special offer pricing: | Free | From £55 a year. |
It gets better: For those with a retail outlet or accommodation the online brochure will:
- Appear on BOTH sites for just £99 a year
- Give you free set-up costs for content and photos,
- Give you a free link to your website,
- Give you two event listings in the calendar - ideal to publicise a theme night, fashion show, etc.
2. Get a display advert
Really get their attention with a banner advert.
We have advertising positions available down the sides of most pages, with the home page and section leads being particularly high impact, but all pages can take advertising. Call or email to discuss your needs and rates.
The adverts can link directly to your site, or to your listing on this site.
We offer two sizes of advert for each website:
| | Large | Small |
| Width | 190 pixels | 190 pixels |
| Height | 610 pixels | 300 pixels |
| Position | Left hand side | Right hand side |
| Special offer pricing: | £30 per 6 week | £15 per 6 weeks |
We know you're convinced, but just in case...
Why the web beats print advertising (okay, we're biased, but it's still all true!)
| | Print | Online |
| Cost | Usually quite a lot | Highly affordable |
| Targeting | Appears in the publication. No further targeting possible. | Appears on the site:
Also appears to anyone seaching on Google once they have indexed your pages. |
| Reach | Reach existing customers - who will probably buy from you anyway | Reach out to new customers - and raise your takings |
| Monitoring | Not possible. | We get detailed statistics of how many people look at each page. |
| Changing | Not possible until next edition of the publication - and the copy deadlines may mean you need to give weeks or months notice. | Can be changed easily at almost no notice. |
So who are we?
We're Olney people - not some faceless corporation. We care deeply about the town, and want to see it succeed, through good times and the bad.
A website isn't something that can be thrown up overnight, and takes a whole set of skills, from the technical computer stuff, to the copywriting, photography, marketing, PR ... you get the idea. It's a team effort. We can use those skills to help you reach out to new markets. We're already developing websites for local businesses, so we'd love to hear from you.
Get in touch
Please email us at olneyonline@googlemail.com
